Identity and Image of PO APMC

The entire organization must have one or more visual elements that allow its easy identification.

This is no longer an exclusive need for consumer brands, the priority for all types of organisations, including non-profit ones.

As such, in line with the identity already defined for OP ISE, given the proximity of objectives and given the shared management of the two OP’s by the same authority, a logo and lettering that not only represented the values and principles of the fund and the programme, but also its target audience, was declined from the image of OP ISE.

The various colors used and the circles not uniform among themselves, represent the diversity of people to whom we intend to reach, in a joyful and positive perspective (the colors used are vivid, energizing colors).